Top 3 Take-Aways from The Skincare Switzerland Report 2020
Get to know this young lady! She is the #1 beauty online shopper in Switzerland in 2019/2020 only using the top Swiss skincare brands. The most common persona in beauty e-commerce is 35 years old, has a combination skin type, brown flat hair, a beige skin tone and brown eyes. This is how to appeal to the typical swiss consumer:
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Broaden the Switzerland Cosmetic industry; Skin Match Technology is a leading AI-driven software provider for the beauty industry. Enabling Beauty Brands and Retail to deliver transparent product information to their consumers in a personalized way. Letting customers feel recognized and valued as individuals. Offering them a personalized experience with best-fit product recommendations and transparent consultation as part of their regular shopping process.
Integrate digital solutions in your brand; Consumers can fill out a brief questionnaire about their needs and preferences, which allows our algorithm to detect the best matching products and deliver detailed product consultation for each customer’s unique profile.
Gather information about your customers to know what to provide for them; Based on this data we are able to draw beauty consumer insights, based on real customer needs and behavior. Analyzing data in an anonymous and aggregated way so beauty brands can better cater to market needs and fulfill customers’ beauty wishes.
We gain knowledge for the industry about ingredient and color trends, favorite packaging designs within a product category, or the specific product needs of your target group. You will never have to guess again. With Beauty Insight, you get real data about your customers’ ethnicities, demographics, skin types, allergies, lifestyle, and geographical location.
Our work strives to bring customers, brands, and retail closer together by helping customers find what they look for, brands cater to their customer’s needs better and retail to match customers with the right products.
Our recommendation and consultation engine has gained the trust, respect, and confidence of consumers and partners all over the world.
