PERSONALIZED FOUNDATION FINDERThe Foundation Finder That Integrates Seamlessly & Wins More Customers
Take your shopping experience and e-commerce KPIs to the next level with our highly personalized and accurate foundation finder that covers your entire inventory and goes ingredient deep.
Instantly increase conversion rates
Quick & simple integration - no developer required
Gain access to valuable analytics insights
Works on all platforms
IT Cosmetics achieved a 30% increase in conversion rate
★★★★★
Amazing Shopping Experience
“As a pure D2C Shop we want to give our customers an amazing shopping experience and the opportunity to dive into the world of IT Cosmetics. In that regard, a Foundation Shade Finder is an absolute must for us.”
Lea Medler, L’Oréal
E-Shop Manager
Trusted by industry leaders
ESSENTIAL FOR BEAUTY BRANDS & RETAILERSPersonalization is The Future of E-Commerce
Don’t take our word for it — the truth is in the data.
The results from a Google survey indicate that lack of personalization is a key reason why e-commerce stores lose out on customers.
60%
of online beauty shoppers have decided not to purchase an item online because they didn’t know which shade to choose.
-Google study
40%
have returned an item because it was the wrong shade for them.
-Google study
Make your store stand out in the crowded marketplace & meet your customers’ needs with Skin Match Technology
Give your customers a more tailored and efficient foundation shopping experience that meets their specific needs and preferences.
or scroll down to find out how it works
EXPERIENCE INSTANT RESULTSMatch Your Customers to Their Perfect Foundation & Boost CVR, AOV & LTV
Sometimes the question is not just only finding the correct Shade. Customers have unique needs when looking for a Foundation, like whether a product is vegan, suitable for sensitive skin, and if it helps with their dry skin. We have built an extensive database with 112 different skin tones and over 50’000 Ingredients that enable us to combine skin care-related topics with shade matching.
Enhance User
Experience
Match the perfect shade in seconds and increase customer satisfaction.
Instantly Boost
E-Commerce KPIs
Increase CVR, AOV, LTV and all the metrics that demonstrate growth.
Increase AOV
With Upsells
Boost order value with our upsell system that provides additional products personalized for your customers.
Highly Accurate
Foundation Matching
97% of customers are satisfied with the foundation they were recommended.
Gain Valuable
Insights
Gain 24/7 access to your personal analytics dashboard with insights into your customers’ wants and needs.
Customizable to
Suit Your Branding
Match the look and feel of your online store, ensuring a cohesive and consistent UX.
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Beauty retailers that offer multiple brands with a wide range of skin tones for foundations, BB/CC Creams, powders and/or concealers from light to dark, this is for you.
Beauty brands that offer a wide range of products like BB/CC creams, foundations, powders, and/or concealers from light to dark to build your best base, this is also for you!
Start using Skin Match today with our seamless integration process and experience instant e-commerce growth.
INCLUSIVE OF ALL CUSTOMERSMatch Beyond the Shade & Go Ingredient Deep
Sometimes the question is not just finding the correct shade.
Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin or beneficial for dry skin.
Skin Match Foundation Finder is more than just a shade match. We have built an extensive database with 112 different skin tones and over 50,000 Ingredients that enable us to combine skincare-related topics with shade matching.
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Color matching
Coverage
Consistency
Skin type
Allergies & sensitivities
Ethical preferences
Budget
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The Foundation Finder is built on using an extensive product database that covers over 11,000 foundation products and 112 different skin tones from big-name brands like M.A.C Cosmetics, Urban Decay and Bobbi Brown to smaller indie brands like CAIA, Coola or natural brands like Dr. Hauschka.
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Skin Match Technology
We use a questionnaire that empowers your customers to answer questions related to their skin, allergies and ethical preferences so that you can give your customers the most accurate recommendations.
Additionally, your customers can pick the foundation brand they already use to find the best shade available in your store.
Virtual Try-On
A virtual try-on’s matching ability is reliant on selfie photos, which often results in poor recommendations.
Here are a few reasons why virtual try-on’s just don’t work as well:
Colors appear differently on a screen
A virtual try-on requires the user to be without makeup, which excludes the majority of the day and 70% say they do not want to upload a photo.
Filters and bad lighting affect the appearance of the skin tone, resulting in inaccurate recommendations.
Most importantly, 97% of our client’s customers say they are happy with the foundation they matched with Skin Match!
INTUITIVE UXSimple & Streamlined Foundation Matching
Here’s how you can use the Skin Match Technology Foundation Finder to help customers find their perfect shade in seconds.
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Create a custom question flow and use skin type, coverage and other customer preferences to recommend the perfect shade.
Gain access to our extensive database from which customers can select a product or brand they already use and get accurate recommendations.
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Your customers now have the perfect shade!
Our massive database of 112 different skin tones and over 60,000 ingredients makes sure their ethical and personal preferences are considered.
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Convert your customers at a 30% higher rate and use our upsell feature to increase the order value.
Surveys show that 97% of customers are satisfied with their recommendations, meaning they’ll be back again as loyal customers.
The results speak for themselves
80%
of new users use the Foundation Finder
65%
of all users use the foundation finder
97%
of customers are satisfied with their recommendation
Featured in
Ready to start providing an exceptional customer experience?
Let’s walk you through our fast & simple integration process.
INTEGRATE SEAMLESSLYFast & Simple Integration on Any Platform
Integrates with Shopify, WooCommerce, Squarespace, Wix, Webflow or any other platform.
Step 1
Color matching
Send us an Excel list with your inventory & we’ll make sure you have full coverage.
For brands that sell their own label, we require one sample per shade to ensure you have the most accurate shade matching.
Step 2
Make it your own
We set up the Foundation Finder for you, customized to your brand & preferences.
Our project manager will guide you in creating the best questionnaire for success.
Step 3
Plug & play
No developer is required for our standard integration.
We set up your Foundation Finder and you simply copy & paste the provided code where you want the Foundation Finder to be displayed.
Step 4
Unlock insights
Access your analytics dashboard for insights into best-performing products, click-through-rate, and matched products.
If you have inventory changes, talk to your project manager to get them updated.
Foundation Finder Download - Learn about KPIs & Client Cases
Start Earning 30% More Revenue From the Same Traffic
Get Skin Match Foundation Finder today.
Explore Case Studies & Other Valuable Content
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How IT Cosmetics uses an offline reference to solve digital shade matching.
For consumers, finding the correct shade of foundation or concealer for their skin tone whilst taking into account their preferences, allergies and sensititivies can be complicated. Not at IT Cosmetics.
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Beauty weak spot: Inclusive luxury colour cosmetics
The modern beauty consumer demands inclusive shade ranges. Skin Match Technology, identified the 34 most common foundation shades offered. Skin Match Technology can help brands become more inclusive, explains social media and content manager Shauneez Rigney in this Vogue Business Article.
