MADE FOR BRANDS THAT EMBRACE INCLUSIVITYThe Shade Finder That Integrates Seamlessly & Wins More Customers
Our innovative shade finder seamlessly integrates into your product detail page, providing an unmatched user experience that sets your brand apart.
Instantly increase conversion rates
Quick & simple integration - no developer required
Gain access to valuable analytics insights
Works on all platforms
Tind of Norway Increased Sales by 38% Using Skin Match Shade Finder
★★★★★
“We have seen increased sales of our foundations. Before having the digital shade finder of Skin Match Technology, we have not been able to get a good return on investment in online sales and marketing, and we suspected it had to do with the insecurity of finding the correct shades. Since we have the shade finder, we have seen an increase in sales and an increase in the number of people creating profiles.”
JEANETT HALVORSEN, TIND OF NORWAY
FOUNDER/MANAGING DIRECTOR
Trusted by industry leaders
ESSENTIAL FOR BEAUTY BRANDS & RETAILERSPersonalization is The Future of E-Commerce
Don’t take our word for it — the truth is in the data.
The results from a Google survey indicate that lack of personalization is a key reason why e-commerce stores lose out on customers.
60%
of online beauty shoppers have decided not to purchase an item online because they didn’t know which shade to choose.
40%
have returned an item because it was the wrong shade for them.
Make your store stand out in the crowded marketplace & meet your customers’ needs with Skin Match
Give your customers a more tailored and efficient shade shopping experience that meets their specific needs and preferences.
or scroll down to find out how it works
EXPERIENCE INSTANT RESULTSMatch Your Customers to Their Perfect Shade & Boost CVR, AOV & LTV
Our shade finder goes directly in your product details section and uses a customizable question flow as well as our extensive product and ingredient database. Within seconds, it matches your customers to their perfect shade. The result? Increased trust, satisfaction and revenue.
Enhance User
Experience
Find the perfect shade in seconds and increase customer satisfaction.
Boost
E-Commerce KPIs
Increase CVR, AOV, LTV and all the metrics that demonstrate growth.
Increase AOV
With Upsells
Boost order value with our upsell system that provides additional products tailored to your customers.
Highly Accurate
Shade Matching
97% of customers are satisfied with the shade they were recommended.
Gain Valuable
Insights
Gain 24/7 access to your personal analytics dashboard with insights into your customers’ wants and needs.
Customizable to
Suit Your Branding
Match the look and feel of your online store, ensuring a cohesive and consistent UX.
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Beauty retailers that offer multiple brands with a wide range of skin tones for foundations, BB/CC Creams, powders and/or concealers from light to dark, this is for you.
Beauty brands that offer a wide range of products like BB/CC creams, foundations, powders, and/or concealers from light to dark to build your best base, this is also for you!
Companies like IT Cosmetics and Giorgio Armani are achieving up to a +30% increase in conversions with it.
Let us show you how you can too!
INCLUSIVE OF ALL CUSTOMERSMatch Beyond the Shade & Go Ingredient Deep
Sometimes the question is not just finding the correct shade.
Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin or beneficial for dry skin.
Skin Match Shade Finder is more than just a shade match. We have built an extensive database with 112 different skin tones and over 60,000 ingredients that enable us to combine skincare-related topics with shade matching.
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Color matching
Coverage
Skin type
Allergies & sensitivities
Ethical preferences
Budget
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The Foundation Finder is built on an extensive product database that covers over 11,000 foundation products and 112 different foundation shades from big-name brands like M.A.C Cosmetics, Urban Decay and Bobbi Brown to smaller indie brands like CAIA, Coola or natural brands like Dr. Hauschka.
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Skin Match
Skin Match uses a questionnaire that empowers your customers to answer questions related to their skin, allergies and ethical preferences, so that you can give your customers the most accurate recommendation
Additionally, your customers can pick the foundation brand they already use to find the best shade available in your store.
Virtual Try-On
A virtual try-on’s matching ability is reliant on selfie photos, which often results in poor recommendations.
Here are a few reasons why virtual try-on’s just don’t work as well:
Colors appear differently on a screen
A virtual try-on requires the user to be without makeup, which excludes the majority of the day
Filters and bad lighting affect the appearance of the skin tone, resulting in inaccurate recommendations.
Most importantly, 97% of our client’s customers say they are happy with the foundation they matched with Skin Match!
INTUITIVE UXSimple & Streamlined Shade Matching
Here’s how you can use Skin Match Shade Finder to help customers find their perfect shade in seconds.
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Create a custom question flow and use skin type, coverage and other customer preferences to recommend the perfect shade.
Gain access to our extensive database from which customers can select a product or brand they already use and get accurate recommendations.
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Your customers now have the perfect shade!
Our massive database of 112 different skin tones and over 60,000 ingredients makes sure their ethical and personal preferences are considered.
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Convert your customers at a 30% higher rate and use our upsell feature to increase the order value.
Surveys show that 98% of customers are satisfied with their recommendations, meaning they’ll be back again as loyal customers.
The results speak for themselves
80%
of new users use the Shade Finder
65%
of all users use the shade finder
97%
of customers are satisfied with their recommendation
Featured in
Ready to start providing an exceptional customer experience?
Let’s walk you through our quick & simple integration process.
INTEGRATE SEAMLESSLYQuick & Simple Integration on Any Platform
Integrates with Shopify, WooCommerce, Squarespace, Wix, Webflow or any other platform.
Step 1
Color matching
Send us an Excel list with your inventory & we’ll make sure you have full coverage.
For brands that sell their own label, we require one sample per shade to ensure the most accurate shade matching.
Step 2
Make it your own
We set up the Shade Finder for you, customized to your brand & preferences.
Our project manager will guide you in creating the best questionnaire for success.
Step 3
Plug & play
No developer is required for our standard integration.
We set up your Shade Finder and you simply copy & paste the provided code where you want the Shade Finder to be displayed.
Step 4
Unlock insights
Access your analytics dashboard for insights into best-performing products, click-through rate and matched products.
If you have inventory changes, talk to your project manager to get them updated.
Shade Finder Download - Learn about KPIs & Client Cases
Start Earning 30% More Revenue From the Same Traffic
Get Skin Match Foundation Finder today.
Explore Case Studies & Other Valuable Content
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How IT Cosmetics uses an offline reference to solve digital shade matching.
For consumers, finding the correct shades of foundation or concealer for their skin tone, preferences or allergies can be complicated and they may find themselves going through a process of unnecessary trial and error. Not with the IT Cosmetics shade range
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Beauty weak spot: Inclusive luxury colour cosmetics
The modern beauty consumer demands inclusive shade ranges. Skin Match Technology identified the 34 most common foundation shades offered. “Skin Match Technology can help brands become more inclusive,” explains social media and content manager Shauneez Rigney in this Vogue Business Article.
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Stong Cosmetics grows its customer base through shade cross-referencing
At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get matched.
