38% increase in sales as Tind of Norway uses the digital Shade Finder

The Challenge

In today's digital age, customers expect a seamless and personalized experience when shopping for products online. As a brand, it is important to cater to these expectations in order to remain competitive in the market. One crucial aspect of this experience is the ability of customers to easily find the correct shade for foundations.

Tind of Norway recognized the urgency and importance of providing their customers with a seamless and accurate shade-finding solution, but the in-house development time for a good working solution was just too long.

To address this, Tind of Norway went to Skin Match for a streamlined and accurate shade-finding solution. By doing so, they aimed to enhance the overall customer experience, and ultimately increased sales and customer satisfaction.

Tind of Norway reported a 38% increase in sales from their Shopify store.

The Solution

By implementing a digital shade finder, Tind of Norway was able to solve the challenge of providing their customers with a more seamless and personalised shopping experience to easily find the perfect shade.

The simplicity and ease of integration of the technology was one of the reasons they choose Skin Match Technology.

Additionally, the extensive Skin Match Technology database of existing brands, products and 112 skin tones ensured that any of their customers could find the perfect match for their skin tone.

With the help of the shade finder, customers could match the correct shade of Tind of Norway foundations for their skin tone, eliminating the guesswork and frustration that can come with selecting the right shade.

Overall, this solution solved the challenge of providing a more seamless customer experience from a solution that’s integration time is extremely minimal.

Why our Foundation Finder?

There are many solutions out there on the market to help users in finding the right foundation. The #1 reason why clients choose us is simple integration.

  • Sometimes the question is not just finding the correct shade. Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin or beneficial for dry skin. Our Foundation Finder addresses all of these issues.

  • You can expect better metrics across the board. Here are some metrics of IT Cosmetics:
    65% of all users take the quiz
    80% of new users take the quiz
    +30% conversion uplift
    32% click-through rate on the product

  • 1) Send us an Excel with your inventory and we make sure you have full coverage. 2) We set up the Shade Finder and you simply create a CTA and copy & paste the provided code where you want the Foundation Finder to be displayed. 3) You get access to the dashboard and full insights. 4) You can connect with add-to-cart and wishlist and even show the best match on the PDP.

  • The Foundation Finder is built using an extensive product database that covers over 11,000 foundation products and 112 different foundation shades from big-name brands like M.A.C Cosmetics, Urban Decay and Bobbi Brown to smaller indie brands like CAIA, Coola or natural brands like Dr. Hauschka.

  • Finding the right shade on screen is tricky as colors appear differently on every screen. Additionally, a virtual try-on requires the user to be without makeup which ultimately excludes a lot of times during the day. Uploading a selfie could also mislead the recommendation as many use filters or the wrong lighting that does not represent the client’s skin tone best.

Since the launch of the Shade Finder we saw an increase in sales of 38%

★★★★★
“We have seen increased sales of our foundations. Before having the digital shade finder of Skin Match Technology, we have not been able to get a good return on investment in online sales and marketing, and we suspected it had to do with the insecurity of finding the correct shades. Since we have the shade finder, we have seen an increase in sales and an increase in the number of people creating profiles.”

JEANETTE HALVORSEN, TIND OF NORWAY
DIRECTOR

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About Skin Match Technology

Skin Match Technology is a leading authority in the field of Beauty Data, dedicated to empowering beauty e-commerce on a global scale. Our primary focus is on developing cutting-edge Software as a Service (SaaS) Solutions that revolutionize the way customers discover products online.

We recognize that the quest for the perfect foundation goes beyond simply finding the right shade. Customers often have unique requirements and preferences, whether it be for a vegan product, one that is suitable for sensitive skin, or one that provides benefits for dry skin. Addressing these diverse needs, our Foundation Finder offers comprehensive solutions.

With an extensive database comprising more than 112 distinct skin tones, we have curated an impressive collection of over 11,000 products tailored to match each individual tone. Moreover, our database encompasses an astonishing 60,000 ingredients, allowing us to combine skincare-related information seamlessly with our shade-matching capabilities.

At Skin Match Technology, we are committed to providing unparalleled assistance and guidance to our customers, ensuring they find the perfect foundation that aligns with their unique requirements. Join us on our mission to enhance the beauty e-commerce experience and revolutionize the way customers explore and select beauty products.

About Tind of Norway

Tind of Norway marries nourishing skincare with high-quality makeup. All of their products are formulated with Nordic ingredients which takes care of the need for functionality and beautiful makeup while complimenting the long-term need for skincare and innovative ingredients.

Their signature ingredients are Norwegian caviar extract and oils from sea buckthorn.