MADE FOR CONSCIOUS BRANDSClean Beauty Concepts Made Easy
Clean up your branding — highlight clean beauty product claims with icons, “free from” or “free of” lists, and ingredient lists with explanations. Give your customers the information they need so that they can purchase with confidence.
Automated claims based in data for all your products
Complete “free from” or “free of” lists (SLS, dyes, parabens, etc)
Ready-to-use icons
Quick & simple integration for all platforms
In a survey done of beauty executives, they all agreed that clean beauty is the market expected to grow the most.
★★★★★
"As the leading omnichannel provider of prestige cosmetics, it is important to us to place emphasis on transparency with regard to the composition of the ingredients in our articles. In order to guarantee professional advice, we are continuously working on being able to offer transparent and easily understandable product information for our range.”
MICHAEL SUSTA, IMPORT PARFUMERIE
Trusted by Industry Leaders
INGREDIENT TRANSPARENCY
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ESSENTIAL FOR BEAUTY BRANDS & RETAILERSLeverage Transparency for E-Commerce Growth
Customer demand for clean beauty concepts is evident by how brands have increased their transparency significantly over the years.
In fact, 60% of online beauty shoppers have particular cosmetic preferences, and more than half are looking for cruelty-free products.
Skin Match Technology uses its database of 60,000+ decoded ingredients to automatically add relevant clean beauty information directly to the product detail page with ready-to-use icons.
Survey data — percentage of consumers who look for specific preferences when buying cosmetics
Start automating your clean beauty details today with clean beauty concepts and save time on manual input, convert more users & boost e-commerce revenue.
Let us show you our quick and simple integration process.
or scroll down to find out how it works
UNLOCK NEW AUDIENCESAutomate Clean Beauty Icons & Convert More Conscious Consumers
This clean beauty concept displays the clean beauty icons within the product details section so that conscious consumers can tell that the product is for them right away. The result? Experience increased customer trust and satisfaction, and a boost in e-commerce revenue.
Enhance User
Experience
A clean beauty concept that gives your customers easy access to the information they need
Boost
E-Commerce KPIs
Increase CVR, AOV, LTV and all the metrics that demonstrate growth
Fully
Automated
Effortlessly display clean beauty details with our fully-automated software
Customizable to
Suit Your Branding
Designed to match the look and feel of your online store, ensuring a cohesive and consistent UX
Covers Your
Entire Inventory
Display accurate clean beauty elements for all your products
60,000 Ingredients Decoded
Use our large database to display the clean beauty details that customers demand
"FREE FROM" INGREDIENT LISTEnhance the Clean Beauty Concept Further With the “Free Of” or “Free From” Ingredients List
The clean beauty concept experience goes a step further with the “free of” or “free from” Ingredients List. This is a list of ingredients that do not appear in products and can help your customers purchase with confidence.
The “free of” or “free from” list is a part of the clean beauty solution that is dedicated to providing the extra information your consumers need in order to purchase with confidence.
It shows that you as a retailer take responsibility for your customer’s right to information. It is imperative to provide consumers with a list of essential information about a cosmetic product before their purchase is final. This essential information includes the composition of the product and the INCI list.
ADAPT TO MARKET DEMANDSYour Customers Are (Literally) Asking for It
Don’t take our word for it. Customer survey data shows that most e-commerce stores do not meet the level of transparency expected from online customers: :
60%+
of consumers want brands to identify sources for its ingredients.
72%
of consumers want a brand to explain what the ingredients in a product do.
42%
of respondents feel they don’t get enough information from brands about ingredient safety.
Take advantage of the opportunity to leverage transparency, stand out from your competition, and win over more customers with our clean beauty software.
Let’s walk you through our quick and simple integration so that you can give your customers the information they desire and increase sales like never before.
CLEAN BEAUTY AT SKIN MATCH TECHNOLOGY14 Icons Ready-to-Go
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Products with this label do not contain any animal derivatives for example beeswax or lactic acid and are Cruelty-Free. It is important to note that animal testing is still very prevalent in China and therefore, this icon will only apply to brands that are completely cruelty-free and do not undergo any Chinese animal testing.
Vegan; No Animal derivatives; Cruelty-Free
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Out of all the land on the planet, there are only 4.6 billion remaining hectares of forests remaining and 1 billion of these are native forests that remain undisturbed by humans. With this icon, you can promote and celebrate products that are conscious of indigenous plant life and the earth’s natural and important gardens.
No üalm oil; to reduce excessive deforestation; no petrolatum and paraffin as they are of fossil origin and their use is unsustainable. (Petrolatum, Paraffinum Liquidum, Paraffin, Mineral Oil, Cera Microcristallina)
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This icon celebrates products that are considerate of ingredient side effects after usage. Products with this label do not contain any of the commonly declared microplastic and sun-filter ingredients, or specific ingredients like triclosan as it is said to be harmful to algae and marine life.
None of the commonly declared microplastics; one of the environmentally harmful sun filters (Oxybenzone, Benzophenone-1, Benzophenone-8, OD-PABA, 4-Methyl benzylidene camphor, 3-Benzylidene camphor, nano-Titanium dioxide, nano-Zinc oxide, Octinoxate, Octocrylene); no triclosan as it is said to be harmful to algae and marine life.
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This label gets displayed if the product does not contain any potentially animal-derived ingredients. Note that some ingredients can be sourced from either plants or animals.
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This is a Label similar to Pro Ocean but only focuses on the safety of Corals. Products with this Label do not contain any of the commonly declared sun filters that could harm marine life nor triclosan.
None of the environmentally harmful sun filters (Oxybenzone, Benzophenone-1, Benzophenone-8, OD-PABA, 4-Methyl benzylidene camphor, 3-Benzylidene camphor, nano-Titanium dioxide, nano-Zinc oxide, Octinoxate, Octocrylene); no triclosan as it is said to be harmful to algae and marine life.
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The product does not contain the INCI: AQUA / WATER / AGUA.
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This label appears when the product and the brand have evidence of cruelty-free Production and is marked as Cruelty-Free in the getskinmatch.com Product Database. Cruelty-Free applies to an entire brand and not individual products. Brands knowingly distributed in China are not marked as Cruelty-Free.
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Products with this label do not contain any Ingredients from the Red List of Beat the Micro Bead. The Red List contains synthetic polymers which are commonly considered to be microplastic ingredients. These include but are not limited to Polyethylene (PE), Polypropylene (PP), Polymethyl methacrylate (PMMA), Nylon (PA), Polyurethane, and Acrylates Copolymer.
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Does not contain any palm oil, sustainably sourced or otherwise.
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Products with this label are 100% natural, GMO-free and do no contain any synthetically sourced Ingredients.
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Products with this label do not contain any ingredients that could cause irritations on the skin or scalp. Alternatively, the brand can provide evidence that the product is suitable and/or beneficial for individuals with sensitive skin.
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Similar to the label for sensitive skin, this label checks for Ingredients that are acceptable to use with sensitive skin or dry skin and also check the brand’s recommendations on usage for all skin types. Only if all of the above applies will this label be shown.
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Fragrance-Free
This label checks for Ingredients that are used to give the product its scent that may have an irritating effect on the skin. The product may still have a natural fragrant in it.
Alcohol-Free
This label checks for Ingredients that are commonly known alcohols that may have an irritating effect on the skin.
CLEAN BEAUTY AT SKIN MATCH TECHNOLOGYClean Beauty Based on Your Standards
Create your own clean beauty concept — pick and choose what clean beauty elements to display. Personalize it towards your brand values and speak directly to your target audience.
Let us walk you through a quick demo to show you how you can use our easy-to-integrate Clean Beauty software to increase customer trust and grow your e-commerce brand.
Clean Beauty Download - Learn about KPIs & Client Cases
Start Earning More Revenue, and Convert More Customers From the Same Traffic
Get the Clean Beauty Icons for your e-commerce business today.
Explore Case Studies & Other Valuable Content
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Digitised Clean Beauty Icons for any brand and product.
As an industry, retailers need to be providing more clean beauty information on the products they stock. 42% of consumers feel that they do not get enough information from brands on ingredients which is why it was fitting for a leading Swiss retailer to pave the way and integrate clean beauty concepts.
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The All-Inclusive Digital Solution for Face The Future
Face The Future is a customer-first beauty retailer, their challenges are based on listening to what their customers need. One of the challenges was transparency. Being a retailer that specializes in dermatological and medical cosmetics they felt it extremely important to take skincare recommendations a step further by providing customers with a full insight into ingredients and clean beauty concept.
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4 Ways to introduce Clean Beauty into your brand
Due to clean washing, truly clean beauty brands need more proof that they are in fact clean. With the help of Skin Match Technology and our range of clean beauty concepts, we help brands cultivate trust with their consumers, especially clean beauty brands.