Digitised Clean Beauty Icons for any brand and product.
The Challange
IMPORT PARFUMERIE is the leading omnichannel retail chain in Switzerland for luxury and prestige cosmetics, with an inventory of over 17,000 products.
As an industry, beauty retailers need to be providing more clean beauty information on the products they stock. 42 % of consumers feel they don’t get enough information from brands on product ingredients. It was fitting for a leading Swiss retailer to pave the way to transparency.
Specifically, IMPORT PARFUMERIE simply wanted to really listen to their consumers and find an innovative way to provide transparency and prioritize clean beauty they were asking for.
60% of online beauty shoppers have particular cosmetic preferences
Databasee of +60,000 decoded ingredients
Start Earning More Revenue, and convert more Clients From The Same Traffic
Get the Ingredient Explainer, Clean Beauty Icons or the Skin Care Finder for your e-commerce business today.
The Solution
Skin Match Technology designed a digital solution that merges transparency and clean beauty and also introduces its digitised clean beauty icons.
These icons, featured on the IMPORT PARFUMERIE website, go beyond the standard transparency measures by providing additional information through a "Free of" List.
The API accommodates the consumers’ desire for further information with a “Free of” List that supports the product’s designation as pro-ocean, pro-animal and/or pro-nature.
With this solution, IMPORT PARFUMERIE is able to actively take a lead in the Clean Beauty Trend and better cater to its customers' preferences.
Why our digital solutions?
There are many solutions out there on the market to help navigate users in finding the right foundation. The #1 reason why clients choose us is simple integration.
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With 60,000 Ingredients Decoded Skin Match Technology holds the largest Ingredient database that you will have access to.
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72% of consumers want a brand to explain what the ingredients in a product do.
42% of respondents feel they don’t get enough information from brands about ingredient safety
60%+ of consumers want brands to identify sources for its ingredients.
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Create your own clean beauty concept — pick and choose what clean beauty elements to display. Personalize it towards your brand values and speak directly to your target audience.
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You can find all our client cases here
In a survey done of beauty executives, they all agreed that clean beauty is the market expected to grow the most.
★★★★★
“As the leading Swiss omnichannel provider of prestige perfumes and cosmetics, it is important to us to place emphasis on transparency with regard to the composition of the ingredients in our articles. In order to guarantee professional advice, we are continuously working on being able to offer transparent and easily understandable product information for our range”
MICHAEL SUSTA, CEO
IMPORT PARFUMERIE
Clean beauty Download - Learn about KPIs & Client Cases
About Skin Match Technology
Skin Match Technology is the ultimate authority in the realm of Beauty Data, dedicated to empowering beauty e-commerce on a global scale. Our core expertise lies in developing state-of-the-art Software as a Service (SaaS) Solutions that significantly enhance the process of Product Discovery in the realm of Beauty E-Commerce.
We firmly grasp the fact that the quest for the perfect skincare routine extends beyond the mere pursuit of the moisturizer. Customers possess distinct and personalized requirements when seeking out their ideal skincare products, such as whether it is vegan, suitable for sensitive skin, or possess qualities that benefit dry skin. With our cutting-edge Skin Care Finder, we have crafted a remarkable tool that adeptly addresses all of these queries.
To ensure utmost accuracy and efficiency, we have meticulously constructed an expansive database housing over 100,000 products specifically tailored to cater to various skin types and needs.
At Skin Match Technology, we are resolute in our commitment to simplifying the skincare-finding process, providing users with a seamless and enjoyable experience. Join us in our mission to revolutionize the landscape of beauty e-commerce and discover the foundation that perfectly aligns with your unique needs and preferences.
About Import Parfumerie
IMPORT PARFUMERIE offers high-end branded products at attractive prices, providing excellent consultation services and convenient options like "click&collect," "order in store," and free delivery. With a vast selection of fragrances for both men and women, skincare products, makeup, and professional hair and styling articles, you can explore over 110 stores and the online store impo.ch. The brand proves how committed they are to serving its consumers by continually improving its expertise through ongoing training and education. Import Parfumerie aims to help consumers better understand the composition of their products and guide them in their choices.