A Haircare Finder that Prioritises Scalp Health
The Challange
People often face diverse challenges regarding hair and scalp care, which is why it’s very rare that customers only use products from one line. RAUSCH already had a haircare finder, but they recognized that it was too basic, with only 3 questions and only recommended products from product one line at a time.
“We wanted to elaborate the hair care analysis to give our customers good recommendations for their hair and scalp type and needs. As our product palette is quite complex, it is only natural that consumers might feel a little lost when they first get in contact with RAUSCH products. So there definitely can be seen a need or a good reason for us to develop a more elaborated hair analysis.”
Irina Blum, content manager of RAUSCH
Increase in Conversion +30%
+10% more Product in the Basket
Start Earning More Revenue, and convert more Clients From The Same Traffic
Get the Ingredient Explainer, Clean Beauty Icons or the Skin Care Finder for your e-commerce business today.
The Solution
In response to the demand for detailed and personalized consultations, as well as RAUSCH's desire to offer a more comprehensive haircare finder that prioritized scalp health, the solution became clear: the haircare finder developed by Skin Match Technology.
This advanced haircare finder enables RAUSCH's customers to explore and discover products from multiple lines within their range, ensuring a tailored and optimal mix that caters to their specific needs.
The objective behind developing a more elaborate and detailed haircare finder was to provide customers with comprehensive support in selecting the right products that address their specific hair problems or needs.
Instead of suggesting a single product, the aim was to present them with a range of options that could potentially fulfil their requirements, considering the perfect mix of products and lines available. This approach ensures that customers receive tailored recommendations that align with their unique hair concerns, leading to enhanced satisfaction and improved haircare results.
Why our digital solutions?
There are many solutions out there on the market to help navigate users in finding the right foundation. The #1 reason why clients choose us is simple integration.
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we offer affordable tools that deliver transparency in product content, personalized service, and ingredients in a brand-friendly way. By collecting and combining detailed product, ingredient and consumer need information we invest in our own big data network.
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Increase of 10% of products in basket with a full routine recommendation.
Our clients have seen an uplift in Conversion of up to 30%.
increase of 30% in average basket with a full routine recommendation.
+80% Of users taking the Questionnaire and buying a product are happy with it.
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1) Send us an Excel with your inventory and we make sure you have full coverage.
2) We set up the Haircare finder and you simply create a CTA and copy&past the provided code to where you want the haircare Finder to be displayed.
3) You get access to the Dashboard and full insights.
4) You can connect with Add-to-Cart, and Wishlist and even show the best match on the PDP. -
You can find all our client cases here
The algorithm of Skin Match Technology is ideal for the complexity of our product range
★★★★★
“As our product palette is pretty complex, it is quite difficult to come up with a good recommendation system. The algorithm that Skin Match uses therefore is an ideal solution for us, as it not only suggests one product but shows the customer several products that could be right for them by telling them why and why not a product matches their needs. In addition, the solution offers a good user experience.”
MAUEL HUMBEL, RAUSCH
HEAD OF MARKETING
Hair Care Finder Download - Learn about KPIs & Client Cases
About Skin Match Technology
Skin Match Technology is the ultimate authority in the realm of Beauty Data, dedicated to empowering beauty e-commerce on a global scale. Our core expertise lies in developing state-of-the-art Software as a Service (SaaS) Solutions that significantly enhance the process of Product Discovery in the realm of Beauty E-Commerce.
We firmly grasp the fact that the quest for the perfect skincare routine extends beyond the mere pursuit of the moisturizer. Customers possess distinct and personalized requirements when seeking out their ideal skincare products, such as whether it is vegan, suitable for sensitive skin, or possess qualities that benefit dry skin. With our cutting-edge Skin Care Finder, we have crafted a remarkable tool that adeptly addresses all of these queries.
To ensure utmost accuracy and efficiency, we have meticulously constructed an expansive database housing over 100,000 products specifically tailored to cater to various skin types and needs.
At Skin Match Technology, we are resolute in our commitment to simplifying the skincare-finding process, providing users with a seamless and enjoyable experience. Join us in our mission to revolutionize the landscape of beauty e-commerce and discover the foundation that perfectly aligns with your unique needs and preferences.
About Rausch
Rausch is a distinguished brand renowned for its expertise in natural hair and scalp care. With a heritage that dates back over 125 years, the brand has established itself as a trusted name in the industry. Rausch prides itself on harnessing the power of nature to create gentle and effective hair care solutions.
At the heart of Rausch's philosophy lies a commitment to using carefully selected botanical ingredients sourced from pristine Alpine regions. These natural extracts, such as Swiss herbs, plants, and essential oils, are known for their nourishing and revitalizing properties. Rausch combines traditional wisdom with scientific innovation to develop a wide range of products, including shampoos, conditioners, hair treatments, and styling products.
The brand's formulations are crafted to address various hair and scalp concerns, from dryness and dandruff to hair loss and sensitive scalps. Rausch places great emphasis on sustainability and eco-friendliness, utilizing environmentally friendly production processes and packaging materials.
With a focus on quality and natural efficacy, Rausch continues to be a preferred choice for those seeking gentle yet effective hair care solutions inspired by nature.