3 Best Ways To get Unique Personalized Engagement: Allergies & Sensitive Skin Report 2020

Providing your customers with the opportunity for a unique personalization engagement for their guided shopping experience, really helps customers with sensitive skin and allergies, along with transparency in ingredients, your brand will quickly become the most trusted and recommended. We have created a report especially for this market around packaging design preferences, spending habits, and lifestyle choices of these customers.

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26.4% of customers have allergies, sensitive skin, or both and 60% of them do not know what causes their bad reactions to products.

Even though 26.4% seems like a low number, it can be a great niche for you to win in. A great case is Louis Widmer who became the dermatological brand for sensitive skin. Louis Widmer has been producing fragrance free care products for 55 years. Our AI- services at Skin Match Technology helps you get to know your customer's needs in order to provide them with skincare product in a way which helps in unique personalization engagement. Our Skincare routine finder used on Kiehls helps customers find their perfect routine based on their allergies and skin sensitivity.

People suffering from allergies related to perfumes often run out of options when searching for the right care products. Typical symptoms of perfume related allergies include red, itchy skin, wet blisters, welts, flaky skin, and itching up to chronic inflammation in the areas which have come into direct contact with the allergen. The optimal skincare, therefore, requires non-perfumed preparations.

Find your best fitting Louis Widmer product with Skin Match Technology here or on their site.