How can Unique Personalization Benefit your Beauty Brand?
As consumers become more in-tune with themselves, they become more in-tune with the products they purchase. Unique personalization in beauty gives consumers the individuality they need and want in order to ensure they receive the best results from the products they purchase, 90% of marketers believe that personalization is the future. Personalized matches are an important factor, especially in the beauty industry, if consumers can trust their brand to provide the best product recommendations that are not only honest but also tailored to the consumers’ skin type, color, preferences, and allergies, the brand will build and solidify a solid foundation of loyal and trusted customers.
The shopping experience is evolving, more retail conglomerates are transferring their stores online and the beauty industry is no exception. Online shopping means customers will need a guided shopping experience to ensure they purchase the correct beauty products specific to their skin needs. By providing more personalization in beauty, brands can deliver a guided shopping experience because personalization requires more advice. This is just one of the important ways the beauty industry is evolving parallel to the shopping experience. 74% of consumers become frustrated and are not really interest in the content if it is not about them, therefore through personalized beauty brands put the spot light solely on the individual.
By providing personalization of the product detail page brands enable customers to better understanding recommendations made for their skin. Personalization in beauty is achieved through the use of beauty quizzes which are created using the Skin Match Technology AI. The quiz is designed to find out more about the customers skin type and needs. As a consumer, this improves the guided shopping experience as the results from the quiz provides more insight, not only into the type of products the AI helps recommends, for their skin type specifically, but more insight into the brand as they may discover products they never knew about. It is a fact that providing consumers with a personalized experience means they spend 48% more.
Essentially, personalized beauty allows for more inclusion, bringing a wider range of customers and products, as the brand learns about a wider variety of skin types and colors they develop their range even further. Therefore providing individuality to consumers and enabling the brand to develop a reputation based on unique personalization engagement.
Find out how personalization can boost your brand image by connecting your products with the individuality of your consumer. Book a Demo and see first hand how other Brands are doing it and learn what the possibilities are for you.
