3 Crucial ways Commission-Based Sales Kills Your Beauty Brand
Commission-based sales are when sales reps are incentivized on the amount of revenue they sell each day. This can be an issue if brands want to ensure great customer relations. Commission-based sales encourage revenue, yes, but that means that employees at beauty counters are recommending products purely to make a big sale instead of recommending products which is the best fit for the consumer. Using skin care test online your customers easily find the right products they need. This way your brand makes sales based on honest recommendations because your customers can trust you.
Here’s a great example and also a true story. A female user in her late 20’s, let’s call her Laura, went to a luxury department store in Switzerland. She was looking for a new daytime moisturizer. She ended up at Lancôme where the very eager salesperson suggested Lancome Renergie Lift cream at a price point of $120. Alicia loved the consultation, bought the product, and tried it first thing the next morning. Shortly after, she developed a breakout consisting of a rash and pimples on her face. So not only has she lost $120, but she also had to walk around with pimples and depreciating confidence and self-esteem all because she trusted the employee whose focus was to make a sale instead of having Alicias best interest at heart.
So guess what happened next? She told all of her friends about it and not only did she never touch Lancôme ever again, so did some of her friends.
Until one day when Alicia set up her Skin Match Technology Profile using skin care test online at the same Luxury Department Store online. Being super cautious now about beauty consultations, she first checked her recommendations for the same Lancôme product to see whether or not it will recommend the same product she was very unhappy with.
So to sum it all up commission-based sales kill your brand by:
Customers lose trust in their brand
No growth for your brand if you’re selling products that your customers don’t actually want or need
Working Harder for bigger sales that may not even sell, instead of selling a variety of your products, you work smarter not harder.
Here is her result and feedback.
”Thanks to Skin Match Technology. I found out that I had only received a bad consultation, and that a cheaper moisturizer of $75, from Lancôme, actually works perfectly for my skin!” — Alicia, 28 Years Old, Sensitive-Skin
Happy end for Lancôme and Alicia. And our take why “honesty is key” in beauty. Integrate skin care test online for your brand by booking a demo with us!
Photo by Charisse Kenion on Unsplash
