This is why Guide shopping in Beauty is Important According to The 2020 Skincare Report for Acne + Blemishes
Acne is the most common skin disorder among adolescents, according to an article published by the Journal of The European Academy of Dermatology and Venereology, more than 95% of boys and nearly 85% of girls are affected by acne. This is why guided shopping in beauty is so important to provide customers with the products that suit their specific skin needs. Nearly 40% experience moderate‐to‐severe acne and nearly 50% continue to have acne in their adulthood. Thus, the high prevalence of this skin disorder is anticipated to fuel market growth. At Skin Match Technology we help you provide guided shopping skincare software solutions for your customers with our skincare finder. The negative social stigma associated with acne and the rising usage of cosmetics by both men and women, especially from the emerging economies, are the key factors driving the market growth.
Growth in the acne market; The global anti-acne cosmetics market size was valued at USD 2.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2028
Internet penetration; an increasing number of e-commerce platforms selling these products, and increasing urbanization are estimated to improve the awareness among the target population, especially in developing economies. All these factors are projected to support the market growth.
Market growth; means consumers are more educated and aware of their skincare needs which mean they are more aware of the shortcomings of brands. The NPD Group discovered skincare brands publicly vowing ingredient transparency, which in turn provides guided shopping, like Deciem and Drunk Elephant are gaining share of mind due to consumer demand for the products that work for their skin.
Need for clean beauty; the market research firm reported over half of women hunt for skincare products featuring organic ingredients, and 46% purchase products without sulphates, phthalates and gluten, a six-point lift from two years ago.
The beauty industry worldwide is feeling a strong shift in consumer behavior. Gone are the days when people bought any skincare product without any awareness of the ingredients it contained or how the product was processed. That’s because today’s customer is generally more health- and environmentally conscious which spills over into their beauty regimens. Consumers know more than brands think which is why they expect more, personalisation in beauty and providing guided shopping through personalization is a key demand from consumers.
We are taking a closer look at what online skincare shoppers are really looking for, how much they are willing to spend for it, and which brands and products cater to their needs the best. Uncover new niches and opportunities in a strongly shifting beauty market.
35.9% of customers have acne or blemish-prone skin. The following report is based on these customers.
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