Is Trans beauty Well-Represented in the Beauty Industry?

Transgender beauty has always been an influential force that has remained incognito only until recent years. Since, who knows when drag makeup trends have swept mainstream beauty without any acknowledgment until the rise of key forces like Ru Paul. Many of us would overline our lips, dye our brows, and contour religiously, without even knowing where this trend started in the first place. Although very slow, transgender representation in the beauty industry has been taking off but is still a far cry from being normalized, which is too slow for 2021. Nearly 40% of adults have shown interest in gender-neutral beauty products, this is a huge market if you think about what brands are missing out on by not being more gender-inclusive or neutral. The software solutions we offer provide Personalised Beauty Matches in order for all types of consumers to feel included and accommodated.

Image: Jecca Blac

Notorious high-end brands like Chanel have shown slightly more inclusion but still, introducing one trans model is not enough. Thankfully, industry disruptors like Jecca Blac cosmetics are coming to the inclusive rescue. Jecca Blac is the brand that epitomizes the gen-z era that demands more representation (as they should), a brand that is vegan AND represents all genders, pronouns, shapes, and sizes! So why is it so difficult for there to be more brands like this and why aren’t high-end brands heeding the call of Personalised Beauty Matches?

Well, consumers, today are very smart and can sense the minute brands are being insincere. This is why it is a challenge for high-end brands who have been in the industry for decades to transform into the gender-inclusive goals that are demanded. Providing personalized Beauty Matches, in any spectrum i.e gender, race, size, etc means that brands need to rebuild from the ground up by becoming more inclusive inward through employing trans people and making sure that their advertising includes more transgender people as well, this is the only way to normalize something that should be celebrated because someone who had the courage to live their true selves should be on every billboard. Having actual trans people in the company helps brands develop more understand instead of making products based on linear research, it also builds great customer relations through strengthening transparency because you’re being more honest with your consumers.

Personalized Beauty Matches means more transparency which is one of our main focuses we support brands like itCosmetics, BEAST and MISTR who are not your average beauty brands, they all accommodate consumers in the beauty industry especially who may not have that must variety of beauty products.