Navigating the Transparency Boom: Challenges in the Retail Product Management
In the retail landscape, the push for transparency is evident, particularly within the beauty e-commerce sector. Brands, equipped with comprehensive knowledge about their products, stand in contrast to retailers who grapple with the complexities of collating and presenting information to consumers.
The Resources Discrepancy: Brands vs. Retailers
Producers, or brands, inherently possess detailed insights into supply chains, ingredients, and recyclability. Retailers, managing an array of brands and products, face challenges in gathering, organizing, and presenting relevant information. This intricate process involves defining product details for each brand, necessitating a time-consuming and often daunting effort.
Staying Afloat Amid the Retail Challenges
The retail industry is experiencing a transparency revolution, ushering in new standards that retailers must adhere to without necessarily reaping direct sales benefits. Third-party apps have seized the opportunity, streamlining the presentation of product details and posing a threat to traditional retailers striving to meet evolving consumer expectations.
Addressing Transparency with INCI Explainer & Clean Beauty
Simplified Information Management through a Centralized Database:
Tools like the INCI Explainer & Clean Beauty by Skin Match Technology prove invaluable to retailers facing transparency challenges. With a centralized database housing information on over 100,000 products and decoding 60,000 ingredients, these tool streamline the integration process for retailers.
Enhanced Customer Experience through User-Friendly Integration
The INCI Explainer & Clean Beauty tool facilitates easy integration, allowing retailers to stay updated on the latest information. Continuous updates enable retailers to present accurate and timely details on product pages, fostering trust and transparency with consumers.
Facilitating Consumer Discovery with Filters
This tool not only aids retailers in managing information but also enhances the consumer experience. The database can serve as a filter through their enterprise API connection, enabling consumers to discover products aligned with their preferences, whether related to clean beauty or specific ingredients.
As a retailer, you handle hundreds of brands and thousands of products. So you first have to define the needed information you want to add per product and then reach out to each and every brand to see if that information applies.
All this effort to keep up with the new standards of transparency in beauty E-commerce. Adding information about clean beauty or ingredients does not increase sales, it just helps you to stay in the now.
How Skin Match Technology can help with the INCI Explainer & Clean Beauty
Centralized database
Over 100K products
Over 60K ingredients decoded
Simple integration, continuously updated
Use on the product detail page
Use as filters for consumers to discover products easily
Embracing Transparency for Future Success
In the fiercely competitive beauty e-commerce landscape, transparency is no longer a luxury but a necessity. Retailers can overcome challenges by leveraging tools like the INCI Explainer & Clean Beauty, ensuring they keep pace with industry standards and provide consumers with sought-after information.
