Haircare trends report 2022

Written By Shauneez Rigney

Haircare trends for 2022 indicate a growing need from consumers for sustainable products. This needs filters right down to ingredients used in hair products, these haircare trends cover market growth, consumer trends and ingredient information that brands should be made aware of.

The hair care trends report featured in the September 2022 print edition of Global Cosmetic Industry—“Hair & Scalp Care: Targeted & Premiumized”—now features corrected and updated information on Actera’s TeraBond plex bond multiplier.

The technology is a reactive system that covalently bonds to amino acids and keratin fragments in human hair, including broken disulfide linkages, and is a natural, high-performing plex bond multiplier.

While other plex technology may use controversial ethoxylated chemicals, TeraBond does not. It is 100% natural, safe, and renewable.

The ingredient technology can be used in salon services where developers and neutralizers (peroxides or enzyme oxidizers) are used, such as:

  • Bleaching, balayage, and highlights

  • Demi and permanent colour

  • Perms or hair relaxer treatments

TeraBond also repairs bonds in home-use formulas. It can be added to conditioner and leave-in treatment formulas to restore hair without silicones. Benefits of applying TeraBond in salon formulations include:

  • Reducing client and stylist exposure to toxic chemicals

  • Repairing hair to the same standard as leading plex products

  • Increasing sheen and strength

  • Repelling moisture and lessening breakage

Market Report on haircare trends

  • Prestige haircare grew by 24%

  • Clean haircare (sustainable haircare brands) sales grew by 25%

  • Scalp care products to grow 6% by 2027

  • Online searches for vegan haircare have grown by 23% year on year

Consumer trends in haircare

  • 30% of consumers are interested in scalp care primarily in shampoos and 46% in serums

  • Consumers are looking for the products with the least amount of impact on the environment

Ingredient trends

  • Plantesens OP 95, used to give cosmetic products used for cleaning purposes their creamy white appearance, could soon be flagged by the EU regarding microplastics

  • Diheptyl succinate and capriloyl glycerin are 100% plant-based dimethicone substitute and coloured- hair protectants

You can get the full report in Global Cosmetic Industry Magazine

Shauneez Rigney
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