Customer Behaviour: What they say VS What they want
All our software solutions at skinmatch act as a data collection service as well, you can get to know your customers while also providing them with beauty tech AI solutions from Skin Match. We believe that market research is a costly part of every Marketing Budget and mostly wasted money. What you should spend your money on, is what your customers are actually doing and asking for. Therefore, building good customer relationships is the foundation to gathering data and avoid extreme, expensive, and unnecessary lengths like market research. This is why Skinmatch harnesses the power of AI and integrates it in a way that is beneficial for your brand and your customers.
Many companies conduct market research for product launches, advertising campaigns, and feedbacks for given services. Even today at Skin Match we still offer a feedback form, but to be honest, we only use it as a customer space where they have an anonymous platform where they can air their opinions and we can detect bugs and better ways to fulfill our personalized beauty consultation service.
We all know that if customers are asked anonymously, they have more confidence and a higher chance of being completely honest enough to tell companies how they think you can do better, compared to if they’re being asked in person where their opinion might be a little censored because they want to be a good person. But in reality, their behavior is way different. This goes for anyone in any situation which seems slightly confrontational.
In personal questions for market research, you need to represent your brand and therefore shine in a better light. We asked the followers of @ruecinq on Instagram whether or not they care about #crueltyfree Beauty products. 100% said they do but in reality, only 36% of users have selected this as an important criterion for their beauty shopping within their personal Skinmatch Profile.
So listen and watch, don’t ask for real customer insight.
Photo by Annie Spratt on Unsplash
