Clean beauty 101: How to use AI to drive more sales
Clean beauty brands are constantly striving to meet consumer demands for transparency and sustainability, its probably the industry in skincare where consumers demand more information concerning ingredients, cruelty free information, and where they ingredients are from.
According to an FIT (Fashion Institute of Technology) study, 72% of consumers want to know more about the ingredients and the production of products, another study by Cosmetic Design Europe reported that 62% of consumers pay attention to the “clean beauty label”.
In this pursuit of providing more information to consumers, many brands are turning to artificial intelligence (AI) solutions to enhance their clean beauty offerings and drive sales. Solutions like those offered by Skin Match Technology, provide clean beautyconcepts and automated claims based on data.
💡 Check out some of our client case studies to learn more about how our Clean Beauty Solutions can work for your brand: Import Parfumerie, Face The Future you can also visit our clean beauty page for more!
Here's how Skin Match Technology's Clean Beauty Digital Solution can help increase sales:
- Highlighting Clean Beauty Product Claims: Skin Match Technology allows brands to emphasize clean beauty product claims using icons, "free from" or "free of" lists, and detailed ingredient explanations. By providing customers with clear and easily understandable information, brands can instill confidence in their products, ultimately driving sales.
- Personalized Recommendations: AI-powered algorithms analyze Skin Match Technology's extensive database of decoded ingredients to automatically add relevant clean beauty information to product detail pages. This feature helps customers find products that align with their preferences, such as cruelty-free or vegan options. By catering to specific preferences, brands can convert more conscious consumers and increase e-commerce revenue.
- Meeting Customer Demands: Customer surveys indicate that consumers expect greater transparency from online beauty retailers. Skin Match Technology enables brands to leverage transparency by providing comprehensive clean beauty information, including ingredient sources and safety details. By meeting these demands, brands can stand out from the competition and win over more customers, ultimately increasing sales.
Clean beauty brands and retailers leveraging their clean inventory and have integrated Skin Match Technology's clean beauty solutions have experienced great success include leading the Swiss retailer Import Parfumerie
Tind of Norway shows that even in colour cosmetics, clean beauty matters. The Norwegian makeup brand integrated the Skin Match Technology Clean Beauty Icons.
These brands recognized the importance of transparency and utilized Skin Match Technology's clean beauty concepts to enhance their product offerings, build trust with customers, and ultimately drive sales.
In conclusion, A.I. solutions like Skin Match Technology play a vital role in increasing sales for clean beauty brands. By leveraging clean beauty concepts, automated claims, and personalized recommendations, brands can enhance the customer experience, meet consumer demands for transparency, and ultimately drive more sales.
