Using AI Skin Analysis to help Consumers Embrace Aging

Women are constantly thrown into a whirlpool of what they should and shouldn’t do with their bodies and overall appearance. Aging is one of the most common aspects of our appearance that we are told to fear the most with 60.8% of consumers seek products with anti-aging effects. Every beauty brand bombards women with anti-aging creams, serums, and masks, which all promise a youthful appearance, but in 2021, it’s hard to believe that the notion of beauty is still so narrow and beauty brands haven’t taken a more inclusive approach by promoting a versatile and ageless concept of beauty.

What about the idea of embracing aging and promoting products that really take care of aging skin instead of forcing it to be younger?

Is Anti-aging bad for consumers?

Although 60.8% of consumers who seek anti-aging skincare is a big amount, at the end of the day consumers follow trends, they follow what brands sell them. 72% of consumers want to know more about their beauty products, which means 72% do not know what they are actually putting on their skin, therefore, achieving high sales by selling “anti-aging” skincare is just a result of consumers buying products blindly.

If your brand promoted a different and more refreshing notion of beauty, consumers would buy that. This is why we, as the beauty industry, need to make the correct trends relevant.

Convincing younger consumers that they need to start an anti-aging regime while they’re young and convincing older consumers that they can reverse the effects of aging, makes anti-aging products a huge profit maker as they can appeal to many ages. However, you can still make huge profits by providing consumers with a choice.

Image: Curology

How AI Skin Analysis Provides your customers with a choice:

Providing customization to your consumers through AI skin analysis and allowing them to find the products that are actually beneficial to the goals they want to achieve for their skin, is guaranteed to make more profits. Remember that 72% of consumers want to know more about the products they purchase? AI skin analysis is an AI designed to analyze the consumer’s needs, skin types, allergies, and goals they want to achieve for their skin.

Therefore an AI skin Analysis prevents brands from shoving a notion down consumers’ throats that aging is something that we shouldn’t want to happen.

The result of an AI Skin Analysis is a personalized skincare routine for your consumers, so, if they’re looking to embrace their fine lines and wrinkles because it represents wisdom and personality, then they have the choice to do so.