5 Celebrity Cosmetic brands that are actually legit
Starting a cosmetic line of some sort seems to be a place that most celebrities reach eventually. The biggest ones like KKW Beauty and Kylie Skin are worth millions but are they any good and could celebrity skincare ever eclipse cosmetic brands who have been around for ages and based on actual science instead of slapping your name on a product that may not even be that great?
Cosmetic brands founded by celebrities have been scrutinized many times for lack of transparency, from J.LO Beauty and the olive oil saga to the quality of KKW contour sticks and YouTuber Catherine Mcbroom’s 12:12 Gateway skincare that was accused of simply exploiting people. Among the unsuccessful are celebrity brands that hold a great caliber of quality, legitimacy, transparency, and attention dedicated to a certain consumer.
Fenty Beauty by Rihanna
It’s difficult to discuss celeb brands without mentioning Rihannas Fenty Beauty. The reason why Fenty Beauty is so highly regarded is for the foundation shade range. Fenty Beauty offers 40 foundation shade colours and although many brands have more than 40, Fenty Beauty covers 40 skin shades the most accurately. From the deepest browns to light shades accommodating any skin conditions, Fenty Beauty focused on quality over quantity. This is not even mentioning their amazing glosses.
Soulcare by Alicia Keys
Alicia Keys is someone who embodies her brand. Consumers are extremely smart and are able to tell the authenticity of a brand, when brands push a certain message but outside they’re not believe in it at all, consumers can tell through the quality of the products. Alicia keys has stopped wearing makeup for years, she dawns a natural face on red carpets and events and we all know how bold it is of a celebrity to be honest. Soulcare has shown transparency on their site by displaying 1600 restricted substances from their products which are also restricted by the FDA and European Union Cosmetics regulation Guidelines. Instead, Soulcare is inspired by ancient beauty rituals and botanical minerals like malachite, hojicha as well as modern ingredients like hyaluronic acid and ceramides.
Honest by Jessica Alba
If transparency was a prize, Jessica Alba would win hands down, Alba was one of the first celebs to really try to educate and drive clean beauty by starting her own beauty company, therefore, being one of the first to break down transparency and clean beauty without even knowing it. “I created the Honest company because you shouldn’t have to choose between what works and what’s good for you” Honest seems to bridge beauty that is pro-nature and good quality. Celebrities have a massive following and by creating a brand that is 100% cruelty free, further helps educate people, not only. Did Jessica Alba create a great brand but she set a great example. It all depends on the persona of the celebrity whether their brand values are believable or not. Honestly speaking (no pun intended) would we believe Kim Kardashian if she said her brand is cruelty free? Probably not, as opposed to believing Jessica Alba who has made it her mission to preach cruelty free and clean beauty.
Eleven by Venus Williams
Eleven by tennis player Venus Williams is a clean beauty brand specializing in SPF. Eleven includes activewear and what else would you need while you’re being active? SPF of course! From SPF for lips to SPF serums, her job literally requires her to be in the sun. Even better, she created a mineral SPF product that actually blends into deeper skin tones meaning this SPF product is actually invisible, so you won’t look like a slightly fluorescent ghost after you layer it on.
Rare Beauty by Selena Gomez
Selena Gomez has always been vocal about beauty standards and body positivity having been victim to (according to societies standards) “Unflattering” paparazzi images of her at the beach. This prompted her to create a brand that celebrates having rare beauty, not fitting in, and just being exactly who you are. Rare beauty is more about promoting and supporting mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
So, are cosmetic giants under siege by celeb brands who are actually authentic and great? No, it would take a long time, but at the end of the day celebrities are consumers, they are a great way to gauge trends.
Skin Match Technology advocates for transparency. We provide data-driven digital solutions which focus on cultivating more transparency in the beauty industry. Transparency is something that consumers are demanding more of, transparency in ingredients but also transparency in the suppliers brands are using. Consumers are becoming more aggressive in the demands for transparency and urge brands to disclose more information and improve transparency.
