3 Great Ways Beauty Recommendation Technology Solves Social-Distance Retail
Many cosmetics retailers with a heavy focus on offline stores have lost up to 80 percent of sales during the pandemic with their doors forced closed. But as the situation begins to relax the rules like social distancing between customers and sales reps, facial masks, and limited numbers of customers in stores present retailers with new challenges. Retailers are increasingly considering technology in beauty retail to navigate toward a “new normal” in which they can safely make sales to stay afloat. At Skin Match Technology we provide beauty recommendation software through product quizzes in the form of a foundation shade finder, skin and hair care finder, and an ingredient explainer and this is how they benefit your brand and keep your customers and employees safe:
Beauty recommendation technology helps retailers limit physical contact: Reduces time spent in stores and helps avoid large groups of people by allowing customers the same great service in the comfort of their homes. Some of these technologies are still unproven; others are in the early stages of adoption. But use cases suggest they can help retailers recoup sales and increase customer confidence. As of April, 89% of shoppers had concerns about shopping in physical stores according to a survey by payments service Fast.
2. Connecting consumers through mobile: Customizable mobile beauty scanners will facilitate in-store selling through self-service. Skin Match Technology specifically focuses on the needs of cosmetics retail which is why we developed new solutions for the retail industry during the lockdown. Our Online Advisor was transformed into a Mobile Scanner, which allows consumers to receive advice on their own mobile device. Retailers can within days distribute QR Codes in their Stores and consumers can activate the scanner on their own mobile devices. The customer expresses his/her needs and then scans the products' barcodes for customized advice. The required distance to the staff is kept and the customer receives all the information in order to carry out a successful purchase. DUFRY Duty-Free the biggest player in the Duty-Free market has already committed to using the Mobile Beauty Scanners of Skin Match Technology as soon as high-frequency airports reopen their storefronts.
3. Safe Occupancy
As businesses reopen during the relaxation, health and safety are top of mind. Occupancy counting solutions such as livealytics’ Cloud Counter can keep a precise and automatic tally of the number of people at any location. Accurate counting is crucial for a reliable calculation, especially in small areas with high frequencies. Cloud Counter’s sensor technology is 98% accurate, and data collection is completely anonymous. This means that employees can focus on customer service and sales, and customers can be confident that they are in a safe zone. In addition, visitor count, frequency, and dwell times are valuable data and a solid basis for shopper engagement metrics. Reliable in-store analytics are increasingly important for retail strategy decisions, in particular, as the COVID-19 disruption accelerates the global shift towards e-commerce.
