Skin Care Finder for Natural Skincare Brand Team Dr. Joseph
The challenge
Team Dr. Joseph, a truly luxurious brand rooted in sustainability and high quality. Our client wanted to provide a Skin Care Test online to improve the shopping experience on their website for their customers. Team Dr. Joseph ultimately was looking for a tool that not only guides customers but also delivers an online skincare consultation and provides more information about the products to their consumer’s preferences.
+ 153% increase in Sales Conversion Rate (38%) with Users on Skin Care Finder
The Solution
Skin Match Technology saw an amazing opportunity to create an online beauty consultation through a personalized routine in 4 steps, namely, Cleansing, Care, Treatments, and Pamper.
Our AI also provided an explanation for each product, so that the customer knows why it is a good fit for their skin. While filling out the questionnaire the consumer will reach a question that takes sustainability and preferences into account. Team Dr. Joseph values clean beauty and high-tech performance. With PETA-approved products, they want to make sure their customers are aware that they offer sustainable products, as this is a preference that is growing widely.
So how does it work?
Skin Analysis in 2 Minutes
We built an online Skin Analysis in German, Italian, and English with 8 Questions about personal Skin Care Needs, Sensitivities, Allergies, and personal preferences such as vegan, paraben-free, alcohol-free, etc.
6% of all traffic use it and 50% come back to use it again
E-Commerce Performance
When finishing the Skin Care Finder and the resulting skincare routine is visible 54 % click to read more about a product or add the product to the cart.
Overall we have achieved a 38% conversion rate, which is an uplift of +153% compared to the average conversion rate. And an +34% increase in spend per checkout.
100% Customized
We used their colors for the setup to blend in with the rest of the brand, they could pick and choose the question flow and routine steps as well as other features.
We integrated all of their 37 products and recommend them in a 4-Step Skin Care Routine.
“At TEAM DR JOSEPH we produce high-tech natural cosmetics since more than 35 years. A great customer experience is an essential part of our brand. We are using the AI of Skin Match Technology to cater to the individuality of our customers and guide them to the perfect selection of our products. Skin Match Technology is an essential funnel of our online Shop and helps us provide the same level of service as we provided it with Beauticians or in Retail. Only through fast, efficient and easy to understand Consultation can we meet our customers expectation.”
Fabian Franz (left), Dott. Viktor Franz (right), both Management at VITALIS Dr. Joseph