Stong Cosmetics grows its customer base by allowing them to cross-reference their current shade.

The Challenge

Finding the correct shade, let alone foundation, can be a challenging task for many consumers.

At times, the issue arises that consumers want to switch to a new brand but struggle to find guidance on matching their existing shade in the online store and don’t want to go to a physical location to get matched. They simply want to know which shade from your brand would match their existing foundation or concealer.

Recognizing this, Strong Cosmetics opted to implement the Skin Match Technology Foundation Finder, allowing customers to cross-reference their existing shade from another brand. With this innovative tool, customers can easily find the equivalent shade in the Strong Cosmetics range, simplifying the shade selection process and enhancing their overall shopping experience.

97% like their shade match

54% click-through rate

The Solution

Skin Match Technology has designed a foundation finder that is built from an extensive database. This is how we enable you to allow your customers cross-reference their shade.

Our database is made up of brands with the widest variety of shades, enabling diversity as well. These brands include; Bobbi Brown, Lancôme, Clinique, NARS, MAC Cosmetics, Urban Decay and Estée Lauder.

These brands combined make up our database of 10,000 products of which:

  • 65% are foundations

  • 19% are concealers

  • 5% are tinted moisturizers

  • 5% are face powders

Strong Cosmetics reported that 65% of their customers use this cross-referencing option, which shows how much potential there is to see an influx of new customers or even maintain existing loyal customers using this solution.

97% of Strong Cosmetics customers love the shade recommended to them by the Foundation Finder.

Why our Foundation Finder?

There are many solutions out there on the market to help users in finding the right foundation. The #1 reason why clients choose us is simple integration.

  • Sometimes the question is not just finding the correct shade. Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin or beneficial for dry skin. Our Foundation Finder addresses all of these issues.

  • You can expect better metrics across the board. Here are some metrics of IT Cosmetics:
    65% of all users take the quiz
    80% of new users take the quiz
    +30% conversion uplift
    32% click-through rate on the product

  • 1) Send us an Excel with your inventory and we make sure you have full coverage. 2) We set up the Shade Finder and you simply create a CTA and copy & paste the provided code where you want the Foundation Finder to be displayed. 3) You get access to the dashboard and full insights. 4) You can connect with add-to-cart and wishlist and even show the best match on the PDP.

  • The Foundation Finder is built using an extensive product database that covers over 11,000 foundation products and 112 different foundation shades from big-name brands like M.A.C Cosmetics, Urban Decay and Bobbi Brown to smaller indie brands like CAIA, Coola or natural brands like Dr. Hauschka.

  • Finding the right shade on screen is tricky as colors appear differently on every screen. Additionally, a virtual try-on requires the user to be without makeup which ultimately excludes a lot of times during the day. Uploading a selfie could also mislead the recommendation as many use filters or the wrong lighting that does not represent the client’s skin tone best.

Start Earning More Revenue, and convert more Clients From the Same Traffic

Get the Shade Finder for your e-commerce business today.

97% found a fitting match!

97% of our clients found a fitting match. Never worry about your make-up again. Reports Founder Jennifer Lapidakis on the Strong Cosmetics Website.

Shade Finder Download - Learn about KPIs & more Client Cases

About Skin Match Technology

Skin Match Technology is the leading authority in Beauty Data and empowering beauty e-commerce worldwide. We build Software as a Service (SaaS) Solutions to enhance Product Discovery in Beauty E-Commerce.

We understand, that sometimes the question is not just finding the correct shade. Customers often have unique needs and preferences when searching for a foundation, such as if it is vegan, suitable for sensitive skin or beneficial for dry skin. Our Foundation Finder addresses all of these issues. We have built an extensive database with over 112 different skin tones, 11,000 skin tone-relevant products and over 50,000 Ingredients that enable us to combine skincare-related topics with shade matching.

About Strong Cosmetics

Strong Cosmetics’ goal is to produce innovative beauty products and an innovative brand whose approach to beauty makes consumers feel strong instead of highlighting beauty standards that not everyone fits into.

They believe that to feel strong consumers need products that adapt to their everyday life and not the other way around.