Here are Top 5 Male grooming trends as reported by Cosmetics Business. With the help of the Skincare Finder by Skin Match Technology, which is adapted to male grooming brands too, your brands could report an average of 30% increase in Conversion Rate

The common denominator here is that each woman needed help in some form to discover the foundation that best suits them. Not only that but each woman had a different skin tone and skin type too. This goes to show how much more assistance customers need and how much further brands need to go to achieve the best customer experience when it comes to foundation/ colour cosmetics

Google says that more than 60% of online beauty shoppers have decided not to purchase a beauty or cosmetic item online because they didn’t know which colour or shade to choose. Additionally, 41% have returned an item because it was the wrong shade. Along with difficulty to match shades, Skin Match Technology also investigated the client discovery process and the novelty that consumers have to find their correct foundation which will not only match their skin tone but their skin type and needs.

we asked you; independent beauty brand owners, young beauty brands, established brands and retailers, what you think is installed for the beauty industry for 2023.

Genderless skincare is no longer a trend but rather the new norm in cosmetics. Gender-fluid aesthetics are becoming more popular among celebrities, influencers, and the general public, especially among younger generations, who employ clothing, haircuts, makeup, and other visual components to promote inclusivity and self-expression.

The connection between NFTs technology and the beauty sector could appear random. But if a brand like Estée Lauder hasn't had any reservations about plunging into the algorithmic metaverse, it's because every cosmetics company has a vested stake in doubting the potential of NFT adoption. Recently, the luxury and fashion industries have signalled their exit. This widespread acceptance of NFTs for cosmetics appears to be just a question of time. This begs the question, is the rise of NFTs in the beauty industry a need, or just a formality to keep up with tech, do you think NFTs are needed in the beauty industry?

Haircare trends for 2022 indicate a growing need from consumers for sustainable products. This needs filters right down to ingredients used in hair products, these haircare trends cover market growth, consumer trends and ingredient information that brands should be made aware of.

By delivering the transparency from your own shop, you could keep this traffic and convert it right there and then! Traffic loss happens to the best brands but it can be solved by always researching your consumer trends to reduce traffic loss.

Digital beauty encompasses many forms of digital marketing that can be adapted to beauty brands. There are many new challenges and uncharted areas to be overcome, much like in the fashion industry, but there are many methods to succeed in the marketing game. When in doubt, look at the competition since several firms in the beauty sector are already having success with digital marketing. Put your best digital foot forward right now.

However, many brands, especially older beauty brands may be taking a little longer to adopt a clean beauty mindset as they’re less agile and would require more unlearning than say a younger start-up brand. With clean beauty trends expected to rise +13% from 2022-2030, losing sales when coming clean is certainly not a concern, we can also report that 93% of consumers say they are more inclined to buy products marked "clean".

As of 1 May 2021 brands have been able to sell imported non-special purpose cosmetics in mainland China, without having to pay for harsh animal testing. While this does not guarantee that all cruelty-free cosmetic businesses will be permitted to sell in China, it is a major step in the right direction.

Beauty tech involves the use of digital solutions such as INCI explainers, digital shade finders, skin and hair care digital consults and one that is growing increasingly important; clean beauty solutions. These beauty tech solutions revolutionise the customer’s experience by allowing you to be there for them anytime, to go the extra mile, and increase transparency and diversity by being able to collect data about your customers.

By using AI beauty tests such as skincare finders, and INCI explainers brands are able to educate their mature consumers about ingredients and routines that will nurture their ageing skin and not wash away the delicate creases which hold so many precious memories and stories on their bodies.

The EU Commission (EC) has added 23 carcinogenic, mutagenic, or toxic substances for reproduction (CMR). The ingredient analyzer developed by Skin Match Technology automates the updates in one centralized database directly on the retailer’s or brand’s website.

We’ve witnessed that beauty is a concept that is always evolving. Which is why as vets of the beauty industry its important for us to keep up with this evolution and align our beauty brands with the consumer. At Skin Match Technology, we’ve seen countless amazing brands that may be struggling simply because their look and feel is a little outdated, lets discuss what this means and how to solve it.

Transforming your brand into a personlising machine puts your brand miles ahead of other brands, not only in the haircare industry but the beauty industry as a whole. A brand that is considered a personalising machine, builds loyal consumers by reassuring your customers that you care about their individual needs.

Nearly 40% of adults have shown interest in gender-neutral beauty products, this is a huge market if you think about what brands are missing out on by not being more gender-inclusive or neutral. The software solutions we offer provide Personalised Beauty Matches in order for all types of consumers to feel included and accommodated.

We know its tempting for brands to give into these trends that they see consumers flocking to, but we’d urge brands to remain true to their offering and brand identity. Rather opt for A.I skin advisors that guide your customers to the correct products within your brand. This way, you build the customers trust, its better to invest in an A.I skin advisor as a long-term solution instead of wasting a couple hundreds or even thousands of quick fix ad campaigns just to incorporate the latest trend into your brand when it may not even resonate with your brand.

For some reason SPF has been overlooked, sure some brands have included an amount of SPF in foundations but that’s not enough. With climate change showing no sign of slowing down, temperatures are becoming more ambiguous and hard to predict, winters are either extremely cold or too hot for winter and summer are scorchers, increasing our sun exposure. It’s clear that consumers need to up their SPF usage and brands need to supply SPF products that protect customers but are also kind to the environment. AI for beauty can benefit this

Women spend around $160,000 on cosmetics and hair care over their lifetime but imagine how much less could be spent if we got to the root of our issues rather than covering them up?